What are you doing through SupportNYC?

The mission of SupportNYC is to provide assistance for small businesses and organizations that have been adversely impacted by COVID-19 through free musical performance fundraisers featuring ARKAI in their spaces. SupportNYC will culminate in a mini documentary sharing these diverse stories of human resilience and community. 

How long will SupportNYC run?

The initial performance and production campaign will run from September - December, 2020. 

Does my business qualify? 

Businesses from all sectors are encouraged to apply. All applications will be reviewed on a case-by-case basis. Some of the factors we consider are: Financial Need, Venue Size, Space Availability, Location, Industry, Scheduling, and Immediate Impact.

What is the timeline for a SupportNYC event?

Requests must be made at least 2 weeks in advance. A member of our team will be in touch within 2 business days. 


What does it look like? 

A fundraising event that shares the story of your business or organization through a a filmed interview and one or more 40-minute performance sets by ARKAI. Per industry government guidelines, events may include in-person and/or livestreamed elements. 

In-person events can be customized based on the type of business. For example: an after-hours exclusive performance and sale shopping experience for retail stores.

What does the donation platform look like?

Payment will consist of in-person cash and online donations (open for 24 hours post-event).

Following the closing of online donations, the following payment structure will be used alongside the following deductions: a 2.5% processing fee by Satellite Collective (ARKAI’s fiscal sponsor), GiveLively processing fees (up to 3.5% based on donor payment method), and any cartage/transportation expenses incurred by ARKAI:


  • 80% of all proceeds to hosting business.

  • 20% of all proceeds to our partner, ASTEP


  • 100% of all proceeds to non-profit. 

Businesses can expect an initial check payment via mail postmarked 7 business days after the event or delivered in person. A final check will also be issued at the conclusion of the SupportNYC campaign if there is any outstanding balance.

How does my business market the event? 

In partnering for a SupportNYC, businesses are expected to market the event to their customers; creative and intentional marketing this is critical for the success of each event. We are happy to provide marketing templates and language if needed.

How long will recorded virtual performances be available online? 

Virtual performances will be specific to the partner venue and contain both interview footage as well as the musical performance. The full virtual performance will be visible for up to 24 hours past the premiere, after which a highlight reel will be accessible for the duration of the campaign.

What are your health precautions for COVID?

You can view our full health guidelines here.

Why are you doing this?

This is our way of giving back during a time when so many are suffering. We envision a world in which the arts and community are inseparable. Through SupportNYC, we hope to revitalize both the small businesses which form the backbone of our communities as well as the performing arts.

If you have any additional questions, send us an email.

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